At k4, we bring experience with many different technologies to the table to help you with your project. From basic website development to experience with
marketing and branding, we provide the services to help your business succeed. The more common services we provide are listed below, but we are always
willing to explore new services with our customers to provide what you need. If you want more information on any of these services or have any questions,
please don't hesitate to contact us.
You found this page because you decided you wanted to have your own website, and you may already have an idea of what you want your website to
look like. Whether it is just a couple basic pages to allow potential customers or visitors to find you, or hundreds of pages listing a complete
inventory of every item you have for sale and a shopping cart, we will deliver it for you. The hardest part of building a website is simply
defining the requirements of what you need your website to do. Once we figure that out, creating the pages is simple. We have the most experience
Search Engine Optimization
Search engine optimization (SEO) is a critical part of building any successful website.
SEO is the process of optimizing your website so that it can be listed by the major search engines (such as Google and Yahoo)
whenever someone searches for something related to your website. The better your website is optimized the more frequently it
will be returned by search engine searches and the more often it will be found and visited by users. At k4, we focus on search
engine optimization, because a website without any visitors is as useful as no website at all.
Online marketing is an easy way to make a big impact with your new website. Once you have a website, you want to drive as much traffic as possible
to your website, and utilizing online marketing helps do that. We've all seen the advertisements that are present on nearly every website you visit.
With online marketing, it can be your company or website that is being advertised via those ads. These advertisements are usually free to place and
cost only pennies per actual visitor to your website. Your online marketing campaigns can be configured many different ways, whether limiting how
much money you spend each day or what geographical area you are targeting. And just as you can pay someone else to place ads for your website on
theirs, you can put ads on your website and earn revenue from other people's ads. You may even earn enough revenue to make money off of your website
while still benefiting from your online presence! At k4, we can help you both ways, creating online marketing campaigns to advertise your website
while also incorporating ads into your website to earn you some additional revenue.
Design is another aspect that can be easy to overlook when building a website. Maybe you are just starting your business or have been in business a
while but never taken the time to design things such as a logo. While something like a logo is not likely to make a big difference when a potential
customer is deciding whether to make a purchase from you, if the design of your logo or website as a whole appears unprofessional, that will cause
your potential customers to pause and wonder what else about you or your company may be unprofessional. At k4 we can help you create or update a logo,
or put you in touch with a partner that can. We also make sure that your website is professionally laid out and easy for your visitors to use,
imrpoving visitor experience. This will give your visitors and potential customers comfort in knowing that you are a professional business.
Social Media Presence
Social media is another avenue that you can use to grow exposure to your company, product or brand. That being said, social media is not right and not
necessary for everyone, but it can be an effective tool if used correctly. You can use social media to stay in contact with your customers, informing
them of special offers you have available or new products that you might be releasing. So if you think social media is right for you, let us know and
we can help you get up and running on social media, whether it is Twitter, Facebook, Instagram, Pinterest or any other social media. And once your
social media accounts are set up, we will make sure that they are integrated with your website just like you want. Remember though, we can only help
set up your social media accounts and online presence, whether social media is a successful avenue for you depends on how you manage it once your
account is setup!
Email is the easiest way for a business to go online. If you have a business, you undoubtedly have an email address that you use to communicate with
your customers. However, that email address may not reflect the professionalism that you desire for your company. For example, an email from
email@example.com does not exude the same level of professionalism to potential customers as firstname.lastname@example.org. When you are spending money on
setting up a website, we want to make sure you get all the benefits of your website, which includes personalized email addresses. We will help you
get these email addresses set up. In addition, one of the most important aspects of your website will be to convert visitors to your website into
contacts or leads, which means your website needs to make it as easy as possible to contact you. We will build your website so that visitors can
easily contact you via your new personalized email address.
Database Development and Management
Integration of your website with a database is one of the easiest ways to simplify the ongoing management of your website. Once you build a website,
you don't want to have to continue paying someone to constantly make changes to your webiste. By integrating your website with a database, you can
make future changes to your website by simply changing the information stored in your database. For example, if you are listing products for sale on
your website, you can list your products in a database, and each product will have its own webpage. In the future, if you add a new product, you can
simply add that product to your database and the page will be created automatically. And at k4, we will not only integrate your website with your
database, but we will also set up simple ways to manage your database data. Even if you aren't interested in a database as it relates to your website,
we can help you set up a database for other purposes, if just to store and manage your data. Just ask!
Mobile Application Development
Mobile application, or APP development, is one of the more advanced ways that you can benefit from technology. It is our opinion that most small
businesses will not benefit from creating their own mobile app, but if you have an idea for an app for your business or are just interested in finding
out more about apps, let us know. We're willing to help you investigate the possibilities with mobile apps and how you can benefit from them!